Lancel (company) - Wikipedia Lancel (company) - Wikipedia

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The brand added finishes touches to stitching Then, famous artists collaborated with the brand and designed handbags.

Each interior pocket bore the name of one of her favorite locations, such as la Madrague St.

The Maison Lancel offers bags with a very unique flair

Rich clients took an interest in Lancel while the brand managed to keep its historical clients. The new concept forges a link between the Lancel styles of the s with those of today: InLancel was the most visible brand in the media in France.

Production[ edit ] The brand focuses on the prototype's ideal proportions, choice of material, hand assembly of a hundred different components, the jewelry-inspired engraving on the clasps, meticulous finishing InIsabelle AdjaniFrench actress and brand muse, joined forces to create a line of handbags.

Communication[ edit ] When Richemont bought Lancel, the brand repositionned on haut de gamme and luxury. White plaster of Paris, a reference to the mineral timelessness of the French capital, is combined with decor elements of black lacquer and blond wood.

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To celebrate its 60th anniversary, Lancel relaunched the bucket bag in under the name "Elsa de Lancel". This hipotesis definicion yahoo dating orientation was visible in the finishing stages.

Each bag is handmade: It featured details that paid homage to her spirit and style.

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He immediately placed the handbag at the core of the company's strategy. This boutique was designed in in Art-Deco style. The French house teamed up with Wallpaper magazine for a collection of travel items: Le Dali was embossed with the secret love code. The brand markets handbags, small leather goods, suitcases, travel bags and accessories.

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Albert also suggested adding pockets and other features. Over the past years, Lancel has built a fashion empire. Fromthe company produced leather goods. The Zorbibe brothers, who were subcontractors, joined forces and finally bought Lancel in to widen the business expansion.

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Made in France, this collection was light and pliable, thanks to its soft leather. The bag referenced his love alphabet, "Daligramme", made up of eight cryptograms.

A new logo was designed and new concept stores were launched. Inthe French national tricolor flag was printed on the weekender and travel bag collection. Lancel has many legendary creations within its archives, including the handbag designed by Dali, the umbrella handbag that won Lancel many awards and patents Large LED-lit surfaces and curved glass act as a counterpoint between the contemporary and the classic.

Lancel also prepares its own pigments. The bag had a bicycle chain strap as a symbol of attachment between two people going in the same direction [6] and other symbols.

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It met with significant success, thrusting Lancel into the spotlight. InLancel celebrated its year anniversary with a travelling exhibition in France and Belgium "L'Escapade Lancel", and a book by Laurence Benaim, published with Flammarion "Lancel, Maison parisienne depuis ".

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The leather categories are made in Europe ItalyFranceSpain The new icon of the bags: She replaced almoner's pouches with handbags. In the same year, the company designed Premier Flirt, which became another hit.

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After WW2[ edit ] Lancel was one of the top three luxury leather goods brands in Europe from the s to s. Lancel also changed its customer base. This design became legendary, defined the brand and inspired the other handbag collections.

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The brand launched various collections of suitcaseshandbagsvanity cases, accessories, ready-to-wear collections, leather goods The French company developed its retail outlet network worldwide, and focused on its haut de gamme positioning.