Vodka flirt bga, what happened?
The ad also holds some shock appeal for the female market and the more conservative consumer. Other ads from the campaign are more over the top in depicting semi nude women as well. Target Market Target market for this product is more or less clear - Analysis: The ad can use sexual overtones like ones used by flirt BUT without nudity.
These ads do however pretty clearly hint at sexual overtones by things like a couple which can be barely seen making out in a bathroom stall and a girl bending over a male models lap in the car.
Top 10 sexiest Flirt Vodka adverts
BevCo can thus just discuss its benefits and what the consumer will get out of the brand. The most common feature between Flirt and BevCo is that both are primarily targeting the young male market.
Consumer need Consumer needs they are trying to fulfill here are not that of getting high or drunk but rather getting more than just a drink out of their brand.
The use of color too is good and effectively communicates the brands color scheme dark red and white. By the looks of it, most of the male population its primary target market will be amused and entertained by viewing them.
The main aim for BevCo should be to create enough hype at its launch through such ads and then capitalize on that hype. Recommendations This ad is a very good one in terms of alcoholic drinks.
As seen from this print ad as well as others by Flirtthe target are males of legal age for alcohol consumption. The content used should be even more subtle as the drink is not alcoholic but an energy drink.
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BevCo should also keep in mind that going overboard never helps and the best form of communicaton si effective with minimal exploitation of any persuasive technique.
It encourages its consumers to dare and expect or do more than just drink. The brand is depicting this sort of a persona and targeting customers with a similar personality. The use of white angles in front of red cars, stalls on a backdrop of dark blue tiles and the night sky blend in to effectively communicate the brands color and sets the mood.
The ads naughtiness hints at that. The brand also promises more fun and naughtiness. This brand being Bulgarian is thus targeting middle and upper middles class males between the ages of with a hip urban lifestyle and liberal personalities.
Vodka Flirt Commercial
The ad can be seen as targeted towards males for consumption or encouraging males to get their female equivalents drunk. The idea is good and perfectly executed by only hinting at what the couples are doing.
Nonetheless, this ad campaign will create and has created enough hype for the target market to start talking about due to its direct nature. These particular print ads however do not go overboard in showing too much skin nor do they show explicitly people in the act of love making.
Wine-Searcher Market Data
The intrinsic needs it caters to can be agreed upon to be confidence, humor, sexual urges and daring. Advertising jus keeps it going.
Socioeconomic this brand targets is probably middle class and beyond although it cannot be said by looking at this ad that it makes such a distinction between targeted classes. Persuasive Technique Persuasive technique, as can be seen very clearly is the sexual appeal of these ads.
This is where they should be applauded. I believe that BevCo should use a more humorous approach with a trite and witty depiction of their brand with sexual overtones.
Note that unlike other brands, Flirt has achieved to make a strong statement without showing nudity or any other such thing here.
"I Think We Found A Transformer" Clip
They thus subtly promise that if you drink their brand, you can get girls for the night. As is assumed, drinks usually end up with getting people drunk and getting involved in practices prohibited in public places.
The basic need however that it fulfils in terms of a product is the craving for an alcoholic drink. These images are clearly associated with the act of sex and fellatio. They can however take a different approach like Flirt and create ads to create a hype. Advertising does not launch a brand, publicity does.