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Understanding the market needs for a healthier snack option, the brand also recently launched Happy Pop, baked corn chips suitable for teens.
The aquarium will be located in an indoor establishment in West Jakarta area. Be a part of re-introduce it again to the young generation through engaging digital strategy will be very exciting.
The app allows users to take photos with fun tortilla shapes, while unlocking new filters and variations in every product purchase. Therefore, the challenge is how to create a balance between the depth of its heritage and the pursuit for modernity.
This is manifested to the rejuvenation of the corporate and product brand mark which are refreshed to be much simpler with a modern tradition feel. It is about time Jakarta needs a unique attraction that will not only offer entertainment purposes but also valuable education to the audience.
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It seeks to attract a larger consumer base especially in the digital world. Solution With the provided internal and external insights, the new brand essence is developed.
Product Brand X Following a series of agency pitch, Redspace is gazeti la mawio online dating to take on digital responsibility for snack brand Happy Tos.
This visual system is then rolled out into brand applications, website development to product packaging and brings about a new energy for Mustika Ratu.
Being in the market sinceHappy Tos has led the corn chips category with its iconic tortilla chips. Tini Wini Biti is now accessible on Facebook and Instagram tiniwinibiti. We also worked to resolve the brand confusion between Mustika Ratu corporate and product brand so that each will have their own identities.
Redspace is given the opportunity to deliver strategic and design solutions from brand strategy to the visual identity of Jakarta Aquarium.
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In this modern market, Redspace helped Mustika Ratu to rejuvenate its corporate and product brand from strategy, design to employee engagement in order to stay relevant with the young generation.
Still under development process, it is expected to open for families, schools, young adults, children and the public in late Challenge Staying true to tradition has its pros and cons.
This is where Redspace comes in to provide strategic thinking for its digital communication across social media assets- Facebook, Twitter and Instagram. Basuri Tjahaja Purnama, Redspace was able to draw emotional connection into the brand strategy and design direction.
We look forward to execute this campaign with relevant content and active engagement results" said Edwina Trianinda, Digital Manager of Redspace. International juries who put spotlight on the most effective brand repositioning and redesign have honored the new identity of Belitung Timur as a destination that expresses tranquil natural beauty and clarity.
X Following a competitive pitch among agencies in Indonesia, Redspace has been appointed as the digital consultant for Tini Wini Biti by Konimex Indonesia. As the entertainment sector in Jakarta is being clouded with the vast growth of shopping centers, the aquarium will bring a fresh option for recreation in this metropolitan city.
Living in a digital culture of sharing platforms and self-expression, Redspace understands the need for an interactive community.
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Mustika Ratu was perceived as old and unattractive to many. They can then share and win prizes for their creative moments.
As we know Tini Wini Biti was a well-known brand in year 90s and has been a part of our lifestyle ever since we were young.